22 Sep 2015

Transaction Update

Stevenson, Wong & Co. assisted LongGoal Holding Co., Ltd. in entering into a license agreement with bebe studio, inc. (NASDAQ: BEBE), an American women’s apparel designer brand

Acting for the LongGoal Holding Co., Ltd. (“LongGoal”), an international brand retail agency, as its legal adviser as to Hong Kong laws, SW assisted LongGoal in entering into a license agreement with bebe studio, inc. (“bebe”), an American affordable luxury women’s apparel designer brand.Taking advantage of this opportunity, LongGoal intends to launch the “bebe” brand into the Greater China market.

LongGoal is an international brands retail agency which was founded by Ms. Chen Xiaoling (陈小玲女士) in 1996. Besides the bebe brand, LongGoal is also the agency for GANT and Thomas Pink. Since 2005, LongGoal has set up more than 130 stores for the GANT brand in 50 cities in the PRC.

bebe is a global retail clothier engaging in design, development and manufacturing of women’s clothing and accessories. bebe is a NASDAQ-listed company and markets its merchandise through more than 200 retail stores and more than 100 international-licensee operated stores. In addition to retail stores, bebe also has an online store which enables purchases to be made worldwide.

(Source: http://mp.weixin.qq.com/s?__biz=MzA4OTEwMzEzMw==&mid=208446386&idx=2&sn=08414a3ab646b23c37a24fc92408ebcc&scene=5&srcid=0911sE1fDsRuG3GqzAvClUsx#rd)

Please contact our Mr. Eric Lui for any enquiries or further information about this event.